Shopping-cart abandonment is a massive problem for online retailers so taking steps to avoid that trend and converting your e-shop visitors could pay massive dividends. Taking statistics from 29 different studies, the Baymard Institute, have estimated that around 68% of online shopping carts are abandoned. Delivery options play a pivotal role in an online shopper’s decision of where to spend their hard-earned cash.
60% of shoppers abandon shopping carts due to extra costs associated with the purchase such as delivery costs, tax and other extra charges such as the fee for returns. Maintaining a steady cost from product page to checkout increases a customer’s likelihood on following through with the purchase.
Free delivery can be an effective marketing tool that aims to benefit both the consumer and the retailer. Free delivery is a long-term play. Taking a short-term loss can be a smart sacrifice with a big-time payoff down the road if the policy generates sales, loyalty and builds brand advocates.