Shopping-cart abandonment is a massive problem for online retailers so taking steps to avoid that trend and converting your e-shop visitors could pay massive dividends. Taking statistics from 29 different studies, the Baymard Institute, have estimated that around 68% of online shopping carts are abandoned. Delivery options play a pivotal role in an online shopper’s decision of where to spend their hard-earned cash.
60% of shoppers abandon shopping carts due to extra costs associated with the purchase such as delivery costs, tax and other extra charges such as the fee for returns. Maintaining a steady cost from product page to checkout increases a customer’s likelihood on following through with the purchase.
Free delivery can be an effective marketing tool that aims to benefit both the consumer and the retailer. Free delivery is a long-term play. Taking a short-term loss can be a smart sacrifice with a big-time payoff down the road if the policy generates sales, loyalty and builds brand advocates.
It’s easy to see why customer loyalty is becoming harder to secure – there’s so much consumer choice out there. If customers do choose to stick with one single brand or retailer, what makes them stick?
Although it can be challenging to attract and retain customers, there are plenty of ways a business can stand out by making the purchase feel special, and that includes how you package your customers order, both with the materials used and in the ways you choose to send your product.
In view of an increasingly global and co-dependent economy, as well as a need for organisations to maximise efficiency, minimise costs and meet the exacting delivery expectations of customers, there has been a sharp rise in demand for the specialist solutions offered by third party logistics (3PL) providers. These solutions are varied and include warehousing, distribution and transportation as well as other added value services such as assembly and packing, among others.
You may already know that Pallet-Track are our national and European pallet distribution partners. But did you know they are […]
In today’s increasingly competitive and politically uncertain climate, there has never been a more important time for suppliers and retailers to focus their attention on the bottom line of their operations and to review or respond to any potentially destructive or negative influences on the company’s objectives and projections.
Many Operations Managers are rightly being asked to reduce costs or better yet, increase productivity and efficiency and lower cost at the same time.